Cross‑Cultural Messaging & Localization
We adapt your story for cultural nuances and regional expectations. What resonates in New York may not land in Paris or Dubai. Our campaigns ensure your voice feels native everywhere.
Services
What We Localize
From press materials to product claims, we tailor language, tone, and context so messages perform like a native.
Transcreation (Not Just Translation)
Rewrite for local idioms, culture, and brand voice. Headlines, body copy, and CTAs that feel born in‑market.
PR & Executive Materials
Localized press releases, media pitches, founder bios, speeches, and op‑eds with market‑specific angles.
Product Pages & Claims
Terminology, sizing, compliance notes, and buyer objections adapted to regional expectations.
Multilingual Content Ops
Process + QA for ongoing updates across languages: glossaries, tone guides, and review workflows.
Design & UX Microcopy
Forms, buttons, empty states, and help text that respect cultural norms and reading patterns (LTR/RTL).
Legal/Regulatory Alignment
Coordinate with legal & policy to keep claims, disclaimers, and disclosures compliant per region.
Outcomes
What You’ll See in‑Market
Copy and CTAs mapped to local buying triggers reduce friction.
Angles that match editorial calendars and cultural moments get more coverage.
Claims & disclaimers align to market rules before launch.
- Literal translations of idioms or humor that don’t travel.
- U.S.‑centric sizing, dates, or price formats in EU/APAC.
- Ignoring formality levels (e.g., tu/vous; Arabic honorifics).
Process
How We Localize
Audit & Glossary
Collect brand assets, approve tone samples, and define key terms per language.
Transcreate & Review
Native linguists + editor QA. Stakeholder review against voice, legal and UX.
Ship & Measure
Release in sprints. Track conversion lift, bounce, and time‑on‑page by locale.
Languages
Supported Languages & Regions
EU & Americas
English (US/UK), French, German, Spanish (EU/LatAm), Italian, Portuguese (EU/BR).
MEA & APAC
Arabic, Urdu/Hindi, Malay/Indonesian; partner coverage for Japanese & Korean; basic Simplified Chinese via partner review.
FAQ
Frequently Asked
How is transcreation billed?
Per language & asset bundle with volume tiers; ongoing retainers for content ops available.
Can you do RTL languages?
Yes—Arabic & Urdu with mirrored UI guidance and punctuation conventions.
Do you integrate with our CMS?
We can work via Shopify, WordPress, headless CMS, or spreadsheets—your choice.
Ready to sound truly local?
Book a 30‑minute audit to identify quick wins and high‑impact fixes for your top locales.
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